PROMOTION STRATEGY

Her kiss, her smile, her perfume

There are many ways to represents promotion strategy such as

                - Sales promotion                                            - Public relation

                - Personal selling                                              - Advertising

                - Internet                                                            - Billboards and so on

For Chanel brand, they use advertising and internet to promote the audiences because both things are interesting booming. This advertisement “Her kiss, her smile, her perfume” created for the perfume “CHANEL NO 5” is very captivating. The presenter of this brand is Nicole Kidman that everyone well-known.

The ad created like a movie permits women to feel excited by the product. It is a sale strategy because they want to buy this perfume to feel love and beautiful at the same time and look like to Nicole Kidman.

Nicole Kidman, she has been a model for Chanel since 2003. She represents beauty, feminist and luxurious. The advertising is well - known by all women because it is different from others of perfume. The perfume is considerate as a characteristic of the woman.

Hence, it is not strange that’s why this company is well-known all over the world.            

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CHANEL's Promotion Strategies

CHANEL invests a lot in promotion through different channels. First of all, it implements a series of advertisements on TV, magazines and posters. For example, it uses Kate Moss and Keira Knightley to be its spokespeople for the fragrance Coco mademoiselle, and Marilyn Monore for CHANEL no.5 on TV. Photos featuring top stars like Nicole Kidman can always be found in magazines like ELLE or in busy districts like Central.

Apart from advertising, sales promotions like fashion shows and merchandise demonstations are held. 5-6 fashion shows are held per year. The first show of each season is always held in Paris, New York, and London, showing its new resort, spring ready-to-wear, spring couture, pre fall, fall and fall couture items.

Reference:      http://fashionretailpromotion2009-10-group4.blogspot.com/2009/10/chanels-promotion-strategies.html