COMPANY BACKGROUND


A brief history of Chanel





Gabrielle Chanel was born on August 19, 1883. With the death of her mother, her father gave her up. She will pass her youth in an orphanage in Corrèze. She will be called "Coco" to have interpreted a song which spoke about a lost dog called "Coco". Indeed, Miss Chanel, during some time, was very attracted by the scene.
In 1910, Coco Chanel set in a room of the street Cambon in Paris. At the entry, it wrote there on a small plate "Chanel Modes". Creative on caps, she decides to impose her line of clothing. In 1913, she opens iher first shop in Deauville and obtains regular customers quickly.
For the creation of her first perfume "CHANEL N°5", in 1921, Ernest Beautiful, creator of perfume with the course the tsars of Russia, presented at Coco Chanel two series of numbered samples from 1 to 5 and 20 to 24. She chooses the sample n° 5. With the question "which name you will give it?", she answer: "I launch my collection on May 5, fifth month of the year, leave it to it number which it carries and this number 5 will carry chance to it". Coco Chanel drew the original bottle, a very simple bottle. She affirmed that what was inside than the bottle itself was much more significant.
In 1954, during an interview, a journalist requested from Marilyn Monroe what it carried to sleep, the actress answered naively: "some drops of N° 5". Without wanting it, the declaration of Marilyn made a superb advertising slogan. Which chance for Chanel that Marilyn made this consent because, since, N°5 remains the product high-speed spotlight of the house.


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