PRODUCT STRATEGY

Logo

The House of Chanel, more commonly known as Chanel, is a Parisian fashion house in France founded by Gabrielle Bonheur "Coco" Chanel.  Chanel is famous for its line of perfumes, clothing and fashion accessories. The Chanel logo is an overlapping double 'C' - one facing forward and the other facing backward.

This comes from the name Coco Chanel."Coco" is the nickname frequently used by Chanel founder, Gabrielle Chanel. The logo was not trademarked until during the first openings of Chanel stores. 

Thanks for your information : http://www.dinesh.com/history_of_logos/worlds_best_brands_and_logos/chanel_logo_design_and_history.html

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PRODUCT LINES

  There are lots of product lines of CHANEL. Those things are good qualities, modern, luxury, and so on. It is suitable for people who want to purchase it. They are …………………

-Clothes                                                                       -Shoes

-Sunglasses                                                                 -Accessories

-Perfumes                                                                   -Watches
-Handbags                                                                  -Skin product

-Cosmetics                                                                 -Jewellery

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The Key successful of Chanel

                Starting to business is not easy as we think. There are lots of difficult that customers recognize in early year of this brand. Moreover, Chanel purchased the products primarily for its low cost. The qualities of the clothes, however, ensured that the designer would continue to use it long after her business became profitable.

                Elements of these early designs became hallmark of the Chanel look. Chanel took great pride as a woman in designing for other women, and by 1919, at the age of thirty-two, she enjoyed huge success, with customers around the world.

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Target market

           There are many customers who use this brand; CHANEL including with men and females. Importantly, they focus the market target at the most of females are people approximately 30-40 years old. The customer profiles are for those who identify themselves with the Chanel brand, care about products, are interested in decoration, have a strong personality, and like to buy luxury products. They are also elegant, fashionable, but not necessarily follow all trends.

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PRODUCT POSITIONING

        This brand; CHANEL opened her first shop under the sign of "Chanel Modes" in Paris. It is well known to be one of the world′s most prestigious luxury brands for fashion, fragrances, beauty and skincare. This brand is very famous for female and it is perceived as a brand of luxury uniqueness. Importantly, this brand achieved that particular position in the minds of consumers.

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PRODUCT STRATEGY

The plates collection will be sold only in Chanel stores

The strategy is to differentiate this product line from our competitors.

The purpose is also to attract more consumers to the store to expose them to other Chanel products.

The new product will not be very accessible in terms of distribution.

This will help keep the uniqueness of it and not to devaluate the brand image.

Thank you for information: http://www.slideshare.net/Claudiodiniz/chanel-edited

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