Journal # 5

Let start with new information

There are lot information’s of this week.  I have learned many new words about business such as “PRODUCT CATEGORY”. Let me explain the first part is include with tangible mean things can touch and another one is intangible mean things can’t touch.

In other word, my boss teaches me about “PRODUCT DEFINITION” mean Product+ Service.  When I learn this week, it makes me clear and knows how to view international business. Especially, time that we buy product, what we need to see? So I have example to show you “WHEN YOU BUY PRODUCT” for example Brand Model product such as Honda+ Honda Civic + after- sale service.

Importantly, I have lecture “PRODUCT COMPONENT” there are 4 parts of this such as (1) Brand/logo (2) Packing/label (3) Product line and (4) Product model. I apply this knowledge to my brand. There are many product lines of CHANEL such as bags, sun glasses, perfumes, clothes, shoes, etc. So I have to focus product line of my brand.

<<<<<<<< I will try my best  >>>>>>>>

Thanks for VDO : http://www.youtube.com/watch?v=UXJdl70JwcM&feature=player_embedded

Journal # 4

This week, my boss begin lecture with 2 questions.

                   1. What do you wear?

                   2. What do you think you wear?

Both questions are different. It quite makes me confuse L   I spend time to think how different from the questions? …………..  So I realize the first question is what you wear and the second question is what you’re feeling of being such as sexy, trendy, smart, cool, modern, stylist, hot, chic, etc. In my view, consumer buy based on perception and belieft toward brand.  Moreover, I have learned about “Product Positioning” and I apply the lecture that I study with my brand.   It makes me understand more and more.  Importantly, it makes me like & love business with unconscious. WOWWWWW!!!!!!!!!!

**** Imagination is more important than knowledge ****

Journal # 3

BEING UNDERSTAND BUSINESS

Before I learn this week, it makes me wonder about something. Let me tell you why I say that. There are different reasons of each person to choose products. Some people just buy beautiful things and some people just buy comfortable things. Those things are depend on feeling of each person. So I will tell you what I learn from “Maslow’s Hierarchy of needs”.  It is involved with my brand “CHANEL”

At the same time, my boss ask question about Maslow’s Hierarchy of needs from my brand. I think CHANEL brand is “Ego-status” and “Self-actuation” because it is expensive, luxury, modern, prestige, etc. So I do believe many people want to buy and use it as me. : P Finally, it makes me understand business better after I wondered.

____________ Thanks million for my boss ___________

Thanks for VDO : http://www.youtube.com/watch?v=Ka96Y0PkC1g&feature=related

VICTORIA'S SECRET

 Victoria’s Secret is famous brand and most of women wanted to wear it. There are lots of products of Victoria Secret such as bras, panties, sleepwear, clothes, etc.  Especially, Victoria Secret’s bras had the greatest brands loyalty among consumers who purchased for style.  Moreover, this brand is high quality, fit, comfort, and sexy style. In other word, l learns on the main topic “what do you wear?”  VS “what do you think you wear?”  Both questions are different reasons.  Although, this brand is very expensive, most of women want to purchase because they don’t buy only product for basic need but they buy belonging and prestige.

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Journal # 2

                                 

This week, I felt enjoy with the lesson about business. I am not embarrassed as last week and I thought this course is important for everyone. Why I said that, because that day I have learned what are really in women’s bag?  There are a lot of things in women’s bag sometime I overlook what are inside of my bag.  All of students are interest in this topic and it makes me curious for the topic J

Importantly, teacher opens the video about “VICTORIA SECRECT”. Those names are sexy bra and underwear of a group of women. Moreover, we do workshop and discuss in our group about their ideas in buying or selecting a bra (an under garment) and Why do we buy one brand, not others?

Journal # 1

First of all, before I register in this course; English for International Trade (ENG-380). I didn’t have knowledge of business. I felt embarrass to study this course. Since, the first day until today that I have studied I still remember the question that teacher gave me “What is business?”, “Do you have background of business?”. I can’t give the answers and I didn’t know the meaning of “BUSINESS” or “TRADE”. There are many obstacles in the first day. It makes me want to remove this course. L



After that, for doing this blog I didn’t have background also. L  When I began to do my blog, I didn’t know what product or what brand to choose.My mind was confused and discouraged. Consequently, I should pay more attempts on it. Fortunately, my positive thinking is if everybody can do, I can do it too.“JUST DO IT”.It makes me have encouraged and go on to do my blog. Moreover, I spent more time to do my blog it can open my wide thinking.

Lastly, I would like to give a big “THANKS” to my modern teacher. She motivated all of students like to learn English for international trade. Especially, she makes me ❤ this course. Moreover, this course give me have new experiences and inspire me to create my blog. “THANK YOU” again ^____________^